In today’s digital world, social media isn’t just for influencers, it’s a game-changer for real estate agents, too! A recent study from Simon Fraser University and RoomView found that realtors who actively use Instagram see higher sales volumes and shorter days on market compared to those who don’t.

Why Instagram Matters for Real Estate

The study analyzed nearly 14,000 agents and discovered that those leveraging Instagram had a clear performance advantage in two key areas:

– Expanding market reach: More eyes on your listings mean more potential buyers.
– Faster sales: Homes spend less time on the market, helping sellers close deals quickly.

Does Follower Count Matter?

Absolutely! The research suggests that agents with larger followings tend to see more frequent and faster transactions. While engagement (likes, comments, shares) is important, the study found that prioritizing follower growth and consistent posting had the strongest impact on sales success.

Biggest Impact? Seller-Side Transactions

The study’s most significant findings were in seller-side transactions, proving that Instagram is especially powerful for listing agents looking to market homes effectively. By consistently showcasing properties, engaging with potential buyers, and building an audience, realtors can create a competitive edge in their market.